Digital Transformation Executive

Turning technology
investment into
measurable growth.

A Transformation and product leader who builds modern digital ecosystems — and elevates the teams that run them — across Fortune 500, FinTech, and Big Tech.

Head of Software Engineering & Digital Strategy, Velera 15+ years Clearwater, FL
Start a conversation View the track record
Flow Davis
$1.2M
Raised via digital
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Experience built across
LinkedInGoogleAppleSalesforceRaymond JamesVelera
Signature Outcomes

Impact you can measure on the balance sheet.

Fifteen years of pairing commercial instinct with engineering depth — repositioning brands, unlocking revenue, and hardening the environments that carry them.

0%
Increase in flagship product downloads through SEO and UX strategy
0%
Reduction in deployment time after standing up enterprise CI/CD
0M
Investment funds raised via a single architected digital campaign
0%
Engineering velocity lift year-over-year through deliberate team design
0+
Critical security vulnerabilities remediated ahead of deadline
0+
PageSpeed score sustained across all enterprise MVP pages
The Arc

A career built at the companies that set the standard.

From foundational engineering roles at the world's leading technology brands to enterprise transformation leadership — a through-line of building, hardening, and scaling digital ecosystems.

Head of Software Engineering & Digital Strategy
Multi-disciplinary product engineering organization · Reports into executive leadership
VELERA (FORMERLY PSCU)
2022 — Present

Leads the engineering organization behind all public-facing digital properties and client experience portals for the nation's premier payments CUSO, serving 4,000+ financial institutions. Owns the multi-million-dollar digital product roadmap, infrastructure modernization, and engineering talent strategy.

Enterprise rebrand & relaunchServerless migrationCI/CD on GitHub Actions + AWSSecurity remediation22% velocity lift
Digital Experience Brand Manager
Raymond James Investment Management
RAYMOND JAMES
2019 — 2022

Owned the full lifecycle of digital experience and front-end engineering across affiliate investment brands — driving UI enterprise standards, martech platform strategy, and brand consistency. Architected the $1.2M Reams Fund campaign and a Star Award–winning education strategy.

$1.2M campaignSitecore .NET relaunchEloqua + Dynamics migrationStar Award
Director, Web Application Architecture
Consulting & technical advisory
FOCUSED VISION DESIGN GROUP
2016 — Present

Trusted technical advisor guiding engineering roadmaps and ecosystem-building programs from concept to launch. Led the Technology Track for TechStars Tampa Bay Startup Week — 6,000+ attendees and 64.9M+ media impressions — and directed curriculum across AI, AR/VR, and architecture.

Innovation convenerStripe checkout platform300+ member community
Engineering & Development Roles
Progressive consulting and full-time engineering
LINKEDIN · GOOGLE · APPLE · SALESFORCE
2012 — 2018

The foundation. Built LinkedIn Channels syndication powering 9B+ weekly Influencer impressions; the Interactive PaySlip tool for Google Finance in 10 languages; contributed to iPhone 6 launch campaigns; and built A/B and segmentation tooling on the Salesforce platform.

9B+ weekly impressionsGoogle App EngineiPhone 6 launch$3.5M revenue lift (Tech Data)
Where I Lead

Executive range, engineering depth.

The disciplines I operate across at the leadership level — from boardroom strategy to the architecture decisions underneath it.

01

Digital Transformation Strategy

Multi-phase roadmaps that align UX, engineering, and infrastructure with growth and brand repositioning.

02

Cloud & Platform Modernization

Serverless migration, SaaS/PaaS architecture, and cost-efficient scalability across the ecosystem.

03

Executive & Board Engagement

Trusted partner to the C-suite, translating technical strategy into commercial outcomes leadership can act on.

04

CI/CD & DevOps Maturity

Enterprise pipelines, automated quality gates, and the engineering rigor that accelerates go-to-market.

05

Cybersecurity & Compliance

Hardening posture under PCI DSS and GDPR — remediating critical exposure ahead of deadline.

06

Organizational Design & Talent

CliftonStrengths-based role design, structured mentorship, and promoting people into expanded scope.

07

Product & UX Leadership

UX-led redesigns that move real numbers — downloads, conversion, engagement, and performance.

08

M&A Integration & Rebranding

Sunsetting legacy platforms and standing up unified, award-winning digital brands on aggressive timelines.

09

AI & Emerging Technology

Bringing applied AI frameworks and tooling into enterprise teams as a deliberate capability, not a buzzword.

Recognition

Work that earns its name.

2025

GDUSA Award — Design Excellence

Velera.com enterprise website relaunch

2020

Star Award — Best Overall Education Campaign

"Wealth in Transition," Raymond James · #1 on Google for its core term

2025

Velera Marketing Momentum Award

Creativity, strategic thinking, and drive

Multiple

Peer-Nominated "Dedication" Recognitions

Platform migrations, security, and cross-functional partnership

Under the Hood

Fluent in the tools the strategy runs on.

Cloud & Infrastructure

  • AWS — EC2, Lambda, CloudWatch
  • Serverless Architecture
  • GitHub Actions
  • CI/CD Pipelines
  • Visual Regression Testing

Platforms & Engineering

  • Next.js · React · Vue · Node.js
  • TypeScript · JavaScript · Python · C#
  • Strapi · Sitecore (.NET)
  • Eloqua · Marketo · Pardot
  • Agile & Scrum at scale

Data & Martech

  • MySQL · PostgreSQL · MongoDB
  • Salesforce · Microsoft Dynamics
  • SEO & Performance Strategy
  • Analytics & Tag Management
  • Applied AI Tooling
Let's Talk

Ready to lead the next transformation.

Open to VP-level roles in Digital Transformation and Digital Experience where engineering depth and commercial strategy need to live in the same leader.

Email Flow Connect on LinkedIn
flow@flowdavis.com (813) 317-0148 flowdavis.com